Id: 035583
Credits Min: 3
Credits Max: 3
Description
This course will enable students to understand the complexities involved in new innovation and technology-based product development. Through examples and exercises, students will be exposed to such topics as creative problem solving, customers/suppliers/partners involvements and inputs processes, integration among all functions, building and managing cross functional teams, rapid prototyping and development, creating a learning organization and measurements.
Prerequisites
Pre-req: MKTG.5010 Marketing Fundamentals, or permission of graduate program coordinator.
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