Id: 041810
Credits Min: 3
Credits Max: 3
Description
This seminar aims to build the foundation for scholarly research on phenomena related to consumer judgement and decision-making. The seminar involves in-depth discussions of seminal and cutting-edge ideas and methodologies on some important topics in consumer behavior research. Discussion topics include, prospect theory, rational choice, framing, task effects, and biases.
Prerequisites
Pre-Req: Business-PhD Students only or permission of the Instructor.
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