POLI.3180 Politics and Advertising
Id: 031939
Credits: 3-3
Description
Examines the role political advertising plays in influencing public opinion, political agenda setting and voting behavior in comtemporary politics. Topics include: Overview of modern presidential campaigns; Propaganda, political symbolism and media literacy; Paid Advertising vs. free advertising, public relations and the emerging role of Special Interest Groups; Political rhetoric: "Framing, New Speak, and Spinning a mesage"; Objective vs. partisan coverage of events and its effects on political decisions, public opinion and voter's attitudes; Polling, and strategic/tactical decision making; Candidate selection, development, and packagin; Role, definition and types of emerging media in voting behavior.
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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.