What Does It Take to Host One of the Most Famous People in the World鈥攚ith Just 10 Weeks' Notice?

Oprah Winfrey gathers with six scholarship recipients
Oprah with the first six students awarded scholarships in her name. From left, Coral Gonzalez Diana, Daphne Shakira Naut, Flore St茅cie Norc茅ide, Ashlie Grasa, Winfrey, Jaime Waldron and Nicholas Abourizk.

09/06/2019
By Sarah Corbett

Do not underestimate the power of a handwritten letter.

Of course, it helps if its author is the award-winning novelist Andre Dubus III. And, if you鈥檙e 51视频, it helps if Andre Dubus III happens to teach in your English Department.

When Dubus wrote Oprah Winfrey a thank-you note after his novel 鈥淗ouse of Sand and Fog鈥 was featured on 鈥淥prah鈥檚 Book Club鈥 in 2000, she actually read it. More important to this story: She remembered it.

(鈥淥f course I wrote her a note,鈥 Dubus says today. 鈥淪he quite literally changed my life.鈥 He is referring, in part, to the fact that his book鈥檚 inclusion in Winfrey鈥檚 club, and his subsequent appearance on her TV show, played an important role in the millions of copies 鈥淗ouse鈥 went on to sell. It was a No. 1 New York Times bestseller, shortlisted for the National Book A ward and transformed into an Academy Award-nominated film.)

Winfrey says she receives a surprisingly small number of letters from 鈥淏ook Club鈥 alumni, and so when Dubus reached out 15 years later to ask her for a favor, she recalled him fondly. Dubus spent three years going back and forth with her team, trying to persuade Winfrey to come to 51视频 as the featured guest in the university鈥檚 Chancellor鈥檚 Speaker Series.

鈥淲hat really got Oprah to come to Lowell was hearing from us that she would do only good things if she came here, good things for young people who might very well need a helping hand now and then, young people who, like her, started out with little more than their dreams.鈥 -Andre Dubus III
At the end of last summer鈥攁fter learning that the event would lead to many student scholarships鈥攕he decided it was 鈥渨orth firing up the jet for.鈥 Plus, Winfrey says, 鈥渋t was a really good letter.鈥

She confirmed the date on Sept. 7, giving the university a little over two months to pull off what most organizations spend the better part of a year preparing for: Hosting perhaps the world鈥檚 most influential and well-known woman.

The campus has had practice hosting big-name visitors, to be sure: The two guests who preceded Winfrey in the Chancellor鈥檚 Speaker Series were bestselling author Stephen King and three-time Oscar-winning actress Meryl Streep.

But Winfrey is in a league of her own. King and Streep drove themselves to campus, for Pete鈥檚 sake鈥攁nd not just because they happen to live close enough. Winfrey, on the other hand, can鈥檛 take a step without the world noticing. Her every moment is accounted for, her every move clocked.

It鈥檚 safe to say that pressure was felt at UML. But we River Hawks thrive under pressure.

Looking back now, Winfrey鈥檚 visit is a blur.

But what is clear is that the university had never before experienced anything like it.

Records were broken all over the place鈥攆rom the number of tickets sold, to the amount of sponsorship support secured, to the level of media attention.

鈥淲e knew right away that this was not only a once-in-a-lifetime opportunity to provide an incredible experience for our campus and our community, but also to raise a lot of amount of money for student scholarships,鈥 says Chancellor聽Jacquie Moloney. 鈥淏ut I think we were all surprised by the response.鈥

Highlights from Oprah's visit to campus last fall.
Almost immediately, the university signed on three $100,000 title sponsors鈥擫iberty Mutual Insurance, Suffolk Construction and the Marty Meehan Educational Foundation鈥攁n unprecedented figure at UML. Another three dozen sponsors at varying levels would follow.

Student tickets sold out in two days. Calls were fielded from all over the country. C-SPAN wanted to live-stream. People magazine requested access.

A 91-page operations guidebook鈥攁nd a team with representatives from literally every corner of the university鈥攚as required to manage everything from security to stage design to snacks (Winfrey鈥檚 green room requests were surprisingly simple: sparkling water with a straw, cut fruit and veggies, raw almonds).

But never did the university lose sight of the brass ring: more money that would allow more deserving students to get a quality education. Proceeds from 鈥A Conversation with Oprah Winfrey鈥 went straight to the Oprah Winfrey Scholarship Fund. The聽first six recipients聽were selected after a rigorous process in which deserving students were nominated and vetted by the Financial Aid Office. They come from a variety of backgrounds, but share a common life circumstance: Each bears the financial responsibility of their education. All face significant personal challenges, and all work part-time jobs.

Winfrey鈥檚 story is not unlike those of many UML students. As she told the crowd at the Tsongas Center that night in November, she understands what it鈥檚 like to struggle and has come to believe that 鈥渆ducation is the door to freedom, the rainbow that leads to the pot of gold."

Oprah's Visit by the Numbers

  • 69
    Days 51视频 had to prepare for Oprah鈥檚 visit
  • 250
    Students who attended master class with Oprah
  • 298
    UML employees who worked on the event
  • 6
    Students in the initial group of Oprah Scholars
  • 38
    Sponsors for 鈥淎 Conversation with Oprah Winfrey鈥
  • 6,000+
    Attendees at the Tsongas Center
  • 3,000,000
    Dollars raised for scholarships

Dubus says that this belief, and that connection to the 51视频 story, was a factor in her decision to come to the university.

鈥淚t became clear to me that what really got Oprah to come to Lowell was her knowing that she would be doing a lot of good for young people who, in general, don't have anything just given to them,鈥 he says. 鈥淚t was hearing from us that she and her powerful influence would do only good things if she came here, good things for young people who might very well need a helping hand now and then, young people who, like her, started out with little more than their dreams.鈥

Young people like Flore St茅cie Norc茅ide, a junior who is studying electrical and computer engineering.

鈥淭his scholarship makes a big difference to me鈥攁s soon as I heard about it, I called my family in Haiti,鈥 she says. 鈥淥prah鈥檚 generosity and warmth make me hope that one day, I can be that important person for someone else.鈥

oprah-collage

Norc茅ide wasn鈥檛 the only one to feel that way. The Oprah Effect lingered on campus and around the city for days.

鈥淪aying she was inspiring doesn鈥檛 do it justice,鈥 says Moloney. 鈥淥prah shared so much wisdom and kindness, and truly touched the hearts and souls of both this university and this city. And that was before she absolutely shocked us by matching the money we had raised. Words can鈥檛 express the impact $3 million will have on students鈥 lives. We are so grateful.鈥

It appears to be mutual. The next morning, Dubus got a text from Winfrey.

鈥淚 have a flip phone and don鈥檛 text鈥攏or have I ever been on social media nor seen an emoji or a meme鈥攂ut I can receive texts,鈥 he says. 鈥淎nd the morning after that magical night, I got one from Oprah, telling me what a great night it was and thanking me for being so 鈥榩ersistent.鈥欌

Unpracticed in the intricacies of replying to texts, Dubus pressed the call button instead and Winfrey picked right up, he says.

鈥淪he said, 鈥楢ndre, is this you?鈥 And I said, 鈥榊es, Oprah, is this you?鈥 And then we had a lovely conversation about UML and the night before, where she again said how glad she was to make the trip.鈥

Not nearly as glad as we are. Read on for a behind-the-scenes look at how the magical night came together.

Thank You To Our Top Oprah Sponsors

Title Sponsors ($100,000)

  • Liberty Mutual Insurance Inc.
  • Marty Meehan Educational Foundation
  • Suffolk Construction

Benefactors ($50,000)

  • Demoulas Foundation
  • Eastern Salt Company Inc.
  • Saab Family Foundation

Friends ($25,000)

  • Bank of America Merrill Lynch
  • Circle Health
  • Comcast/Spectacor
  • Nancy L. Donahue
  • Koya Leadership Partners
  • MFS Investment Management

  • Jacquie and Ed Moloney
  • Soho Development 鈥 Jim McClutchy
  • Stephanie Behrakis Liakos 鈥 The Behrakis Foundation
  • UMass Foundation