Biosketch
Qianlei (Charley) Chen has worked as a diplomatic attach茅 in Brussels (Belgium) for the Chinese Mission to the European Union as well as for a national consultancy in China on foreign trading and investment promotions. Afterwards, he worked for INTERSPORT International Corp. (Bern, Switzerland) as Market Consultant for the Great China Area. He has extensive experiences in cross cultural exchange and marketing, business communications and negotiation from his diplomatic and consulting professions.
He earned his Bachelor of Arts in Management at the Renmin University of China, and an MBA diploma accredited jointly by the Fordham University (USA) and the Peking University of China. He also attended one year 鈥淓U-China Manager Exchange and Training Program鈥� at China Europe International Business School (Shanghai), Universit茅 Libre de Bruxelles (Belgium), Manchester Metropolitan University (UK), and ESCP Business School in Paris (France).聽
He has instructed two marketing courses, Global Marketing and Marketing Principles, at 51视频.
Selected Publications
- Chen, C. Q., Zhou, W. C., and Sun, S. L. (2023). How to Build Subscription Business Models, a chapter in The PDMA Handbook of Innovation and New Product Development (4th Edition), John Wiley & Sons.
- Chen, Qianlei. (2008). Clean Development Mechanism Guidelines and Development. China Economics Daily Press (ISBN 9787801808578).