51视频

12/12/2020
Lowell Sun
By Alana Melanson

LOWELL 鈥� Lowell-based invisaWear鈥檚 panic button jewelry was groundbreaking when it was launched three years ago, allowing wearers to discreetly call for help at the push of a button on a necklace, bracelet, keychain or other accessory.

Now, the business, co-founded by 51视频 graduates Rajia Abdelaziz and Ray Hamilton, has entered perhaps the most transformative partnership of its short but successful existence.

As of Wednesday, invisaWear is now partnering with ADT, one of the most well-known national security companies, bringing together ADT鈥檚 mobile safety platform and invisaWear鈥檚 wearable safety devices. ADT is also powering invisaWear鈥檚 companion app, giving users the option to discreetly connect with ADT by voice or SMS chat.

鈥淲e are so thrilled and elated to be backed by the number one name in security,鈥� said Abdelaziz, CEO of invisaWear. 鈥淎DT is the most trusted name. So for them to be able to say they鈥檝e given our products their stamp of approval and that they鈥檝e quality assured our systems, and are handling all of our emergency calls, is incredible.鈥�

鈥淎DT and invisaWear have partnered to provide customers with a wearable safety device that is both stylish and discreet,鈥� ADT Vice President of Mobile Security & Strategic Projects Leah Page said in a statement. 鈥淐ustomers now have more options than ever to stay safe on the go, backed by America鈥檚 most trusted security company.鈥�

Abdelaziz said the partnership was driven by safety-conscious customers who would often reach out with thank-you messages telling the company they use ADT security at home to protect their loved ones, and were happy to have a device that would protect them when they鈥檙e out and about, as well.

She said invisaWear reached out to ADT to see if they might be interested in working together, and the 鈥減henomenal鈥� security company felt it was a great fit.

鈥淚t鈥檚 just such a dream come true,鈥� Abdelaziz said.

Abdelaziz is most excited about the premium service invisaWear has just launched thanks to the partnership, which said 鈥渁llows our products to protect people on a whole 鈥榥other level and give them personalized service.鈥�

The service, which is $19.99 per month, allows users to access ADT鈥檚 security network of trained agents by double-tapping their invisaWear device at any time, she said.

鈥淟et鈥檚 say you鈥檙e walking to your car alone at night, and you just want somebody on the line to stay with you until you feel safe. They can do that,鈥� Abdelaziz said. 鈥淚f you鈥檙e in the back of a rideshare, for example, and someone鈥檚 making you uncomfortable, you can take out your invisaWear ADT app and you can text an ADT agent who will be able to stay with you on the line and see your live location.鈥�

She said it also has activity tracking, which allows users to be proactive about their safety. For example, if the wearer is going out for a run, they can set a timer for the length of the run and cancel it when they get back, Abdelaziz said.

鈥淚f you don鈥檛 cancel, ADT agents will call to check in on you and make sure you鈥檙e OK,鈥� she said. 鈥淎nd if they can鈥檛 contact you for any reason, they鈥檙e able to notify 911 and your emergency contacts.鈥�

Abdelaziz said invisWear had already sold tens of thousands of devices in just two years on the market, and now its reach will be expanded significantly as ADT promotes the partnership to its millions of customers across the nation. She said they鈥檝e already seen a bump in sales since the announcement, and staff have been working around the clock to fill orders.

invisaWear has 10 direct employees in addition to working with many engineering, marketing and other contractors, Abdelaziz said. She said two new employees were hired last week to work in customer success, and she expects to welcome two additional shippers to the team in the next couple months.

The company is also frequently expanding its product line and creating new styles, Abdelaziz said. She said they recently launched a new fitness collection, featuring athletic arm bands in several colors that easily conceal the security charms.

To add to all of the excitement, Abdelaziz said invisaWear was also recently honored at the New England Innovation Awards, receiving first place for smart living and innovative tech solutions.

Such companies as iRobot and Kronos have been past winners, she said.

鈥淲e hope to reach similar success as the names that have won before us,鈥� Abdelaziz said.

The invisaWear app with ADT-powered features is available for download on iOS, and Android version will be coming soon.

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