John Doleva Dishes Out Business Lessons, Career Advice
Image by Ed Brennen
10/19/2018
By Ed Brennen
Senior business administration Hannah Wright wouldn鈥檛 consider herself an avid basketball fan, but she took away some valuable lessons from a recent presentation by John Doleva, president and CEO of the Naismith Memorial Basketball Hall of Fame.
After hearing how Doleva turned the scuffling Springfield museum into a thriving international nonprofit organization that recently completed a $30 million capital campaign, Wright gained new perspective on how an organization can reinvent itself.
鈥淚 never thought of a museum as looking forward, but it inspired me to see how it鈥檚 possible to turn a business around,鈥� says Wright, who was among about 100 Manning School of Business students who attended Doleva鈥檚 presentation at the Saab ETIC Perry Atrium. 鈥淎nd it was really cool to hear a CEO share their experiences in life. He gave us a lot of words of wisdom that I鈥檓 going to try to incorporate into what I do.鈥�
Image by Ed Brennen
Doleva, a 1982 UMass Amherst business grad, was vice president and general manager of the Sporting Goods Group for Spalding Sports Worldwide before joining the Basketball Hall of Fame in 1999, where he quickly rose from vice president of marketing to CEO.
He was invited to speak to Manning School students by his friend Paul Keyser, a visiting faculty lecturer in the Marketing, Entrepreneurship and Innovation department.
鈥淰ery infrequently at this point in a student鈥檚 career do they have an opportunity to actually meet a CEO,鈥� Keyser says. 鈥淚t鈥檚 a great opportunity for students to engage with a CEO and find out what types of challenges and opportunities they face.鈥�
Doleva described how, when he started working at the Basketball Hall of Fame, the organization was not capitalizing on its greatest resource: its Hall of Fame players. He noted that only three former players attended the 1999 induction ceremony. Last summer, 67 former players attended.
Image by Ed Brennen
The Hall of Fame, which celebrates men鈥檚 and women鈥檚 basketball players and coaches at every level, was able to grow its brand by hosting games and events across the country and around the world, which in turn helped bring in corporate partners such as Nike and ESPN, according to Doleva.
鈥淚t occurred to us that we need to go out and touch our customers where they are with golf tournaments, fantasy camps and clinics,鈥� says Doleva, who added that just 16 percent of the Hall of Fame鈥檚 revenue is now from museum ticket sales, while 84 percent is from external events.
The 58-year-old Doleva, who also spoke with members of the UML men鈥檚 and women鈥檚 basketball programs while on campus, concluded his presentation with some 鈥渨ords of wisdom鈥� from his 36-year career:
- Fill vacuums, because someone is always watching. When you鈥檙e working, if someone鈥檚 not doing their job in your area, don鈥檛 say, 鈥淚t鈥檚 not my problem.鈥� Step up and address the issue. It will be noticed, and that will be a career-changer for you.
- Work now to learn general business skills, such as in retail jobs. Get a lot of experience over a wide breadth of business.
- Every day, be the first to say 鈥淗ello,鈥� 鈥淕ood morning,鈥� 鈥淗ow are you?鈥� Set an example and you鈥檒l be copied. Every business is about customer service and hospitality.
- Look everyone in the eye. If you鈥檙e talking to someone, don鈥檛 look over their shoulder to something else. Be present in the moment.
- Dress one level up from the expected. Or more.
- Understand 鈥渢he numbers.鈥� Seek the big picture in your organization.
- Hone writing skills. A good (or great) writer stands out.
- Anticipate the next question. Make it a career trait.
- See the humor if you can. It鈥檚 a long journey.
- If the moment lacks a leader, and you can handle it, lead.