Expertise
Technology marketing, innovation, e-commerce, business-to-business, and marketing research
Research Interests
Broadly, Michael Obal's research focuses on innovation, business-to-business, marketing strategy, and digital marketing. Specifically, his research interests include the diffusion of disruptive innovations, the role of interorganizational relationships on technology adoption, the impact of process changes on new product development (NPD), trust development in online marketplaces, and the usage of online interpersonal ties in purchasing decisions. His research has been presented at various conferences and published in various business journals, including the Journal of Product Innovation Management, Industrial Marketing Management, the Journal of Business Research, and the Journal of Service Management.
Education
Temple University, Fox School of Business, PhD, Marketing, 2014
University of Massachusetts Boston, School of Management, Master鈥檚 of Business Administration, Marketing, 2008
Syracuse University, Whitman School of Management, Bachelor鈥檚 of Science, Marketing, 2005
Biosketch
Mike Obal is an Assistant Professor of Marketing in the Manning School of Business at the University of Massachusetts Lowell. He currently teaches Marketing Research at 51视频 and has previously taught at Temple University and Rutgers University Camden. Prior to his academic career, Mike worked in online/search marketing at iProspect and in sales at the Boston Beer Company.