New Program Matches First-generation College Students with Local Professionals

Ashley Austin talks with her mentee Deion Lightfoot-Taylor Image by Ed Brennen
Alum Ashley Austin gets to know freshman Deion Lightfoot-Taylor during the launch of the River Hawk Scholars Academy's new Salesforce mentoring program.

10/22/2019
By Ed Brennen

A decade ago, Ashley Austin 鈥12 was a first-generation college student from Dracut trying to navigate her way as a psychology major in the College of Fine Arts, Humanities and Social Sciences.

Thanks to the mentorship of faculty and staff members like Dean of Academic Services Kerry Donohoe, Austin became immersed in campus life, taking on leadership roles with the offices of Residence Life and Orientation and participating in everything from the glee club to the women鈥檚 club rugby team.

鈥淢entors really got me invested in my college experience,鈥 says Austin, who now works as program manager for tech, marketing and product onboarding for in Burlington.

When Austin learned that she could mentor a first-generation student at her alma mater through a new partnership between the River Hawk Scholars Academy (RHSA) and Salesforce, she jumped at the opportunity to pay it forward.

鈥淚 just want to be helpful in some way,鈥 Austin said as she met her mentee, freshman business administration major Deion Lightfoot-Taylor of Lawrence, at the program鈥檚 recent kickoff event at the Saab ETIC鈥檚 Perry Atrium.

Kevin Rourke and mentee Mildred Kumah speak during the dinner Image by Ed Brennen
Political science alum Kevin Rourke and his mentee, freshman Mildred Kumah, take part in an icebreaker.

There, 20 first-year RHSA students of all majors met their mentors from Salesforce for the first time, getting to know them over dinner and icebreaker activities. For the remainder of the academic year, the mentors and mentees will connect at least once a month, either virtually or in person, capped by an end-of-year get-together. The goal is to provide students with whatever type of guidance they may need, whether it鈥檚 about academics, adjusting to college life or future career paths.

鈥淓ach and every mentor and mentee taking part in this program took time out of their busy lives and said yes to an opportunity for growth, which I find really moving,鈥 says RHSA Faculty Director Matthew Hurwitz, who is managing the pilot program.

Hurwitz, an associate teaching professor of English, told students that what they get out of the mentoring relationship depends on what they put into it.

鈥淓mbrace it, take advantage of it,鈥 he said. 鈥淵ou鈥檙e not a passive part of the relationship, you鈥檙e an agent of it.鈥

The idea for the program began last year at a Salesforce higher education conference in San Diego, where Hurwitz connected with members of the company鈥檚 philanthropy and corporate social responsibility teams. Hurwitz presented the idea to Donohoe and Julie Nash, vice provost for undergraduate studies and student success, who gave him the green light for the pilot program.

Matthew Hurwitz talks to participants at the kickoff dinner Image by Ed Brennen
River Hawk Scholars Academy Faculty Director Matthew Hurwitz welcomes the mentors and mentees to the program.

Joy Bausemer, who manages Salesforce鈥檚 relationship with the UMass system, says all 20 mentorship spots were filled the day the opportunity was posted internally to employees at the cloud computing and customer relationship management software giant.

鈥淚鈥檝e done volunteering events with other schools, but nothing as coordinated as this,鈥 says Bausemer, who is serving as a mentor herself, matched with freshman biochemistry major Victor Dos Santos.

In addition to Austin, three other UML alumni who work locally for Salesforce volunteered as mentors: lead solution engineer Kevin Rourke (鈥95, political science), software architect Kunal Nawale (鈥02, computer engineering) and lead infrastructure engineer Purvi Patel (鈥93, computer science).

As they enjoyed dinner, Lightfoot-Taylor told Austin that he had just attended his first UML hockey game, an experience he never had in high school. Austin revealed that she was a big River Hawk hockey fan 鈥 and even proposed to Rowdy at a game once.

Purvi Patel speaks with people at the dinner Image by Ed Brennen
Computer science alum Purvi Patel, a lead infrastructure engineer at Salesforce, gets to know her mentee at the kickoff dinner.

鈥淚鈥檓 excited about the program,鈥 says Lightfoot-Taylor, whose concentrations are in analytics and operations management. 鈥淎s a business major, I know the importance of meeting new people and making connections. And since I鈥檓 a freshman who鈥檚 new to Lowell, I wanted to meet somebody who could show me the ropes and help with the transition to college.鈥

Austin, who worked as associate director of campus life at Tufts University before joining Salesforce in June, looks forward to being a sounding board for Lightfoot-Taylor and helping him connect to campus.

鈥淭hose things are important to me to make sure he gets the most out of the experience,鈥 she says.

While the Salesforce mentors will be able to share plenty of professional advice, Greg Denon, associate dean of student affairs for career development, hopes the program provides something more.

A Salesforce mentor talks to his mentee Image by Ed Brennen
RHSA mentees will meet with their Salesforce mentors monthly throughout the academic year.

鈥淢entoring is so powerful because it engages all aspects of our lives 鈥 professional, student, family and community,鈥 Denon told participants. 鈥淲e want you to bring all the different aspects of your lives to this connection.鈥

Salesforce Chief Enterprise Strategist Bruce Richardson, himself a first-generation college student, praised the university鈥檚 commitment to student success.

鈥淲e love working with 51视频,鈥 Richardson told students. 鈥淲hat they鈥檙e doing here 鈥 to make sure you graduate on time, to keep you focused, to help you reach your goals 鈥 is unprecedented.鈥